The nature of data is as important as the quantity. And the nature of data is changing fast.
As the amount of data has exploded over the past three decades, the mix of data has also evolved, according to graph above, the fastest-growing areas today are user-generated media and metadata. This data is often unstructured and latency-sensitive. Companies are making significant changes to the architecture of networks and data centers to accommodate this shift. The exponential growth and evolving mix of data also predict sweeping changes to business dynamics.