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Venture Alliance Investment (“VAI”) comprises a team with extensive international business experience at senior levels across financial services and a broad range of industry sectors.

Team: Team Members

Choo Siew Horng

Managing Director and Chief Executive Officer

A gifted leader, Siew Horng has led his team into multiple victories of marketing and promotional campaigns through his holistic apprehension on the global market. His endurance is highly commendable as he chose to give up his comfortable lifestyle and attractive income in Malaysia to start over in Shanghai, China where he was introduced to the finance industry by joining fin-tech start-ups across China. Siew Horng is quick in grasping opportunities lying within the financial market, his sharp and pragmatic nature makes him a perfect fit as an outstanding financial analyst, as he is fluent in the dynamics of international markets and rationales behind market movements.

Lee Zhi Chern

Executive Director and Chief Operating Officer

Lee Zhi Chern is an aspiring financial trader with broad comprehension in the financial industry. Zhi Chern is an expert in risk evaluation and analysis. His proficiency in the current technology has enabled him to actively utilise on cutting edge technologies like big data and robo-advisors to achieve further accuracy in financial data analysis.  Zhi Chern’s capability in financial management and client servicing was affirmed when he was elected as of the Top 10 Introducing Broker in HotForex. Under his constructive guidance, Zhi Chern and his team are currently managing more than USD300,000 worth of investments as well as a platform identified as I-Falcon Sdn Bhd to diligently engage in the revolution of the financial market.

Tan Guan Hong

Executive Director and Chief Investment Officer

Started out as a financial analyst in Globalworldfx, Guan Hong was laboriously involved in financial performance and trend assessments. He possesses exceptional skills in the analysis, interpretation and forecast of movements within the financial and capital market. Guan Hong plays the role as an investment strategist whilst he persistently strives in developing an optimum portfolio in respective to his investor’s risk preference. Given his literacy in the manoeuvring of financial software, he is able to precisely simulate anticipated market conditions to facilitate prime investment decisions. Guan Hong’s work of remarkable quality is highly accredited amongst his pool of clients.


Investment Manager

Founded by Stephen Choo and Elven Choo, World Chinese Entrepreneurs & Investors Club (WCEI) was established in 2019. WCEI strives to provide an international knowledge interchange, guidance and business network expansion platform. The objective of such is to ensure that fellow investors and entrepreneurs around the globe is granted access to a pool of valuable resources as well as a medium to actively express different perspectives.


Participants of WCEI’s financial seminars, workshops and trainings ranges extensively from students, working professionals to business owners. WCEI’s operations have received remarkable comments from their attendees, affirming that they are one step closer to gaining success.


WCEI as an investment channel will flourish abundantly under Stephen and Elven’s dedication and experience, connecting aspiring entrepreneurs to potential confidants to achieve mutual goals.

WCEI also provides accelerator capital and strategic support to proven businesses with innovative proprietary scientific and engineering technology, solving real-world problems in clearly identifiable markets, led by high impact management teams with exceptional track records in scaling businesses.

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